A blueprint for the integration of Aboriginal or Indigenous people into the commercial media industry
In January 2008, the Queensland Department of Employment and Industrial Relations made a commitment to work with the CAIE.
The Indigenous market has been too long forgotten as a large commercial market. By building confidence and gaining the respect of this market an opening will be created that will illustrate the coming together of a nation.
This successful communication and positive relationship will lead the way to future job opportunities in all industries.
The media has a responsibility to represent a united front Ė a nation that respects and embraces our history and is proactive and excited about its future. Education and integration will complete our nation. This Blueprint is offers guidelines to commercial media organisations for just that.
On May 22, 2008 this Blueprint was officially launched and our pilot program with Austereo and Channel Seven publicly announced. Action has commenced on employing Indigenous people in these commercial networks and the program will be offered to all commercial media by January 2009.
The CAIE initiative has given me a giant leap into the media industry and has opened up many opportunities to lead a successful and accomplishing career. Iíve been able to work alongside some of the most talented and influential journalists in Brisbane and have learnt firsthand what it takes to be a commercial radio journalist. Itís allowed me to cover a range of stories in the field and in the newsroom. The experience has taught me a wealth of knowledge which I will take onto future professional ambitions.
ďNothing beats real world experience and thatís exactly what the CAIE initiative has given me. Iíve been able to work with some of the best journalists in the radio industry covering a wide range of stories from the Brisbane floods to the retirement of Darren Lockyer. Itís been a life changing experience that has given me the tools to have a successful career in the media industry.Ē
Thanks to the CAIE, Iíve discovered the potential for a long and exciting career in radio, working with some of the most amazing and talented people Iíve ever met. Opportunities like this donít come along every day. I would also like to thank the Department of Employment and Industrial Relations "Skilling Queenslander's Program" for their financial support
The CAIE initative has given me a very rare opportunity to be able to get a job in a metropolitan radio newsroom before I've even graduated from uni, and work with some of the most talented commercial radio journos in the country. From chasing the Premier with a microphone to reporting live from Hamilton Island, this job is a dream come true! I would also like to thank the Department of Employment and Industrial Relations "Skilling Queenslander's Program" for their financial support.
I am very happy that Austereo and the CAIE has partnered up. The traineeship has opened up my eyes to the world of radio and the industry of media. It has definitely given me a head start in my career and a step closer to my goals. So far itís been a blast and I look forward to the start of my career. A great opportunity for anyone.
The negative portrayal of Indigenous issues in the main stream media can be daunting. I think most Indigenous people have a natural instinct where they want to contribute in a positive way to their community. I think if you felt that a particular company unjustly reported on Indigenous affairs they would not want to be a part of that company. - Kylie Ryan
ďThe commercial media at present donít seem to display images of Aboriginal Australia. We are consumers as well and should see our images in the commercial mediaĒ - Wayne Costelloe Federal Aboriginal Education officerĒ